PPC

Agile Project Management and other 3 examples of research skills applied to Digital Translations & Multilingual Marketing

Growth, PPC, Translation / By

Agile Project Management and other examples of research skills applied to Digital Translations & Multilingual Marketing Adaptability An agile approach brings in adaptability, allowing you to tackle each part of a bigger project at a time and asking you to adapt, change and evolve your processes at each step. This I learnt the hard way, …

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Google Keyword Match Type Changes – How does it affect translators and business owners?

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Google announces Keyword Match Type Changes – How does it affect translators and business owners? Last week (February 2021), advertisers woke up to the news that Google would start phasing out Broad Match Modifier (BMM) keywords, giving more weight to the Phrase match type. This hardly came as a surprise to the advertising world, as …

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