After 15 years spent launching multilingual websites for big corporations, localizing my own website was honestly a completely humbling experience.

After 15 years spent launching multilingual websites for big corporations, localizing my own website was honestly a completely humbling experience. I know a localized website will bring me more revenue, but where do I start? As an entrepreneur or business owner your mission is to grow your business, to reach as many people as possible …

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Do you ship products to the EU? Prepare now for the changes looming on July 1st

Do you ship products to the EU? Prepare now for the changes looming on July 1st From July 1st 2021 there will be changes to shipping goods into the EU. For UK registered companies this means that there will be a few more considerations and paperwork to be finalized, specially around VAT. Who will be …

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Agile Project Management and other 3 examples of research skills applied to Digital Translations & Multilingual Marketing

Agile Project Management and other examples of research skills applied to Digital Translations & Multilingual Marketing Adaptability An agile approach brings in adaptability, allowing you to tackle each part of a bigger project at a time and asking you to adapt, change and evolve your processes at each step. This I learnt the hard way, …

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International Women Day 2021: Meet Two Incredible Female Language Experts

International Women Day: Meet Two Incredible Female Language Experts Fluence Translations wants to pay homage to two great women figures in the profession: Sacagawea was one of the first woman interpreter, playing a great role in ensuring the safety of the cartographers charting the unknown western mountains of the US. Patricia Crampton, an English translator …

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Google Keyword Match Type Changes – How does it affect translators and business owners?

Google announces Keyword Match Type Changes – How does it affect translators and business owners? Last week (February 2021), advertisers woke up to the news that Google would start phasing out Broad Match Modifier (BMM) keywords, giving more weight to the Phrase match type. This hardly came as a surprise to the advertising world, as …

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“I want to succeed internationally, where do I start?”

“I want to grow internationally – where do I start?” As online marketing is booming all over the world, the potential for growth by tapping into international markets is immense. E-commerce is expected to reach $4.9 trillion globally in 2021 and the proportion of international sales is also growing, with cross-border shopping now 25% more …

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